Reference Project: Fashion Store Austria – Subtle Spatial Impact with seam & opuc
Where fashion meets space.
The focus: fashion that’s allowed to shine. Space that doesn’t compete. This Austrian fashion store relies on understated staging – with seam and opuc as the perfect backdrop. What’s visible is what matters: fabrics, colors, silhouettes. The spatial feel? Minimal. Structured. Elegant.
Material: Seam35 wall-integrated rail with built-in electrification, natural anodized | Consoles and garment frames with integrated lighting, powder-coated steel | Invisible opuc20 carrier system for wall-mounted display surfaces
Highlight: Seam guides the light subtly to the product, while opuc creates a nearly floating presentation. Together, they enable flexible design – modular, minimalist, and brand-focused.
Project Focus: A retail project built on restraint – for a calm, structured, and premium shopping experience where products take center stage. Seam and opuc form the backbone of the presentation – invisible, yet unmistakably effective.
Designer / Architect and Shopfitter
Konrad Knoblauch GmbH
